Since the beginning of the year, I’ve been developing more content ideal for teaching and speaking publicly as I intend on expanding beyond being ‘just a designer’.
Well in prepping my next training on personal branding,
changed my entire approach with my own personal brand because I wasn’t using mine in the best possible way.
And if I was to teach it, I better be living it.
WHAT IS A PERSONAL BRAND?
It’s the picture of you painted with your unique skills, talents and expertise. Plus, it has a lot to do with how you present and display these skills, such as your mannerisms, language, style of fashion, etc. In other words it’s the description others will have of you when you’re no longer in the room.
WHY BOTHER HAVING A PERSONAL BRAND?
Well, believe it or not, we all already have one. (It may not be the one you want, but you have one.)
Your personal brand is one of the best marketing tools you naturally possess because there’s only one you. And with more and more people coming online to do business, having a personal brand will most likely become a necessity in order to be REMEMBERED (branded).
For me, regardless of what I do or offer, people constantly refer back to my illustrations. I get approached online almost daily about them. I’m tagged in posts, sent email inquiries, DM’s, you name it!
Because of this, I know wholeheartedly that my gift in illustration is the one asset that sets me a part from everyone else. It is the gift that’s literally making room for me. Good thing I actually like illustrating or I’d be fighting with God and we all know that’s a losing battle. Also, it’s the one thing that comes naturally to me whereas everything else I can and want to do takes a lot of work and energy.
So instead of trying to build my personal brand the hard way. I’m going to embrace what comes naturally to me and work towards being known as ‘The Happy Illustrator’.
It’s easy to remember.
Describes me to a tee.
And, still alludes to what I can do for others.
WHAT ABOUT YOU? (This is not a rhetorical question, I really want to know!)
- What’s the one thing people constantly ask you about?
- What’s the one thing people seem to purchase from you over and over again?
- What’s the one skill you have that comes easy to you?
- What’s the one personal attribute that will help stand out from your competition?
- And what’s the one thing you want to be remembered for?
God designed us all unique and that’s where you start when it comes to building your personal brand.